“I can still remember Sam suggesting emoticon basketballs in the brainstorm. Who even knows that you can wrap a basketball? Brilliant and fun and perfect idea. Then Dee layers on saying “and how about a super low basketball net kids can dunk on and then we take pictures”. And Sam drops a wiiiiiiiiiiicked Step n Repeat that somehow manages to domesticate BBM’s crazy and unwieldy kaleido-brand. Super not easy. Awesome work!”