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Sam Whissell

Samantha Whissell

Sustainable UX, Designer and Educator, Marketing Manager, Creative Director, and Spreadsheet Master

In my 20 years I have gained broad advertising and marketing experience from Australia, Honduras, Tibet, and North America. The ever-changing industry has encouraged critical thinking and the importance of team collaboration and self-management. I lead creative teams by example, with honesty, compassion and objectivity. We celebrate wins and learn from misses.

My work is driven by data, executed with attention to detail, and pressure-tested. I educate on best practices and new ways to minimise our footprint, and encourage volunteering for environmental causes and change-makers.

Bachelor of Communication Design
James Cook University, Australia

Master of Marketing
Griffith University, Australia
McDonald’s Academic Scholarship Awardee

02/2015 – 06/2018
Design Lead,
  • Concept, development and launch creative for campaigns, conferences and websites.
  • Storyboarding and art direction for video.
  • Lead design for campaigns, guiding designers on branded material and deliverables.
9/2018 – 9/2020
Art Director,
  • Lead UX research, audits and design.
  • Manage branding and art direction.
  • Sustainability and creativity educator.
9/2020 – Present
Marketing Manager,
Forte Brands
  • Manage projects with agencies, contractors and staff.
  • Improve UX of all contact points for members and clients
  • Create UI design, build, launch and maintain Shopify Plus website, and WordPress microsites.
  • Art direct, design and execute communications and collateral for B2B and B2C audiences.
  • Spreadsheets. So many spreadsheets.
  • Adobe XD, PS, AI, ID
  • Sketch, InVision, Figma, Optimal Workshop, CrazyEgg
  • WordPress, Shopify, Squarespace, HTML5, CSS
  • Microsoft Suite, Google Business
  • Trello, Hootsuite, MailChimp, Facebook Ads, Google Ads, YouTube, Google Analytics
  • Marketing Management and Brand Management
  • Project Management and Planning
  • Campaign and Content Strategy
  • UX/UI Strategy, Research, Design and User Testing
  • HTML Frontend Coding and Email Marketing
  • Creative Direction, Design and Production
  • Sustainable Design and Education
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