MLSE 2013-14 Season graphics around and inside the Air Canada Centre, Toronto
Agency: Bond Brand Loyalty
Creative Director: Matthew Gyulay
Art Direction: Samantha Whissell
Challenge
The goal was to create a branch of BlackBerry exclusively for leadership content in the tech sector. Briefed by the Creative Director to create a brand logo, blog design, magazine spreads and website concepts.
Result
As more websites joined, the Digital Global Strike gained high levels of attention, attracted unprecedented media coverage and increased in greater digital strike participation.
In total, over 10,000 websites joined the digital strike by adding the banner, which appeared to over 1.5 million people, with over 800,000 direct website hits for globalclimatestrike.net. This led directly to over 30,000 people signing up for the global strikes and the climate movement, accounting for 12% of total sign-ups.
