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Ford Canada and MLSE formed a major partnership for the Leafs and Raptors’ 13/14 season. To celebrate this partnership, Bond was offered the opportunity to create a branded experience for all fans at the Toronto Maple Leafs’ Home Opener.


Agency: Bond Brand Loyalty
Client: Ford Canada
Creative Director: Lydia Jackson
Account Manager: Dee Howard
Art Direction: Samantha Whissell


Assets were complete and launched in time for the Home Opener’s VIP ‘Tailgate Party’ in Maple Leaf Square. A good time was had by all.

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