Pitching for BlackBerry’s social campaign (magazine and email) BLACK embodies BlackBerry’s brand while removing enough to appeal to XPros and the tech-savvy, no matter which device they prefer. The imagery was treated in a somewhat mysterious way, more edgy and elusive.
Agency: Bond Brand Loyalty
Creative Director: Matthew Gyulay
Art Direction: Samantha Whissell
Challenge
The goal was to create a branch of BlackBerry exclusively for leadership content in the tech sector. Briefed by the Creative Director to create a brand logo, blog design, magazine spreads and website concepts.
